TLKM PLASTIC SURGERY
16 Educational Videos During COVID: When World-Class Surgeons Need World-Class Content
Industry: Healthcare / Plastic & Reconstructive Surgery
Timeline: Late 2021 (COVID-19 pandemic)
Services: Comprehensive Video Library, Brand Photography, Virtual Office Tour
Investment Range: $45K+ (comprehensive production)
Output: 16 videos, a 360° office tour, and full office portraits
THE CHALLENGE
About TLKM
Dr. Thomas Mustoe (former Chief of Plastic Surgery at Northwestern, NIH-funded researcher, 10,000+ procedures) and Dr. Sammy Sinno (MIT graduate, NYU-trained, international speaker) needed a comprehensive educational video library. When surgeons of this caliber need content, it can't look DIY.
What made this complex:
Scale: 16 videos covering different procedures and physician profiles in just 3 days of shooting
Timing: Late COVID-19 pandemic, safety protocols paramount for surgeons, staff, crew, and background actors
Authenticity: Content needed to feel real, not staged, hired background actors as patients for consultation scenarios
Reputation risk: When you're featured on Oprah and published in major medical journals, your video content must match your professional standing
HOW IT WORKED
Pre-Production Planning
Designed video formats, topics (with surgeon input), shooting schedules, and all copy. Mapped every shoot day to maximize efficiency, capturing multiple videos per session while maintaining COVID-safety.
Crew & Talent Management
Hired professional crew and held casting for background actors portraying patients. Strict COVID safety protocols were non-negotiable.
3-Day Production
Filmed 18 videos covering 12 educational and promotional procedures TLKM is offering to the patients, four physician profiles, a 360° virtual office tour, and patient testimonials.
Multi-Platform Optimization
Every video edited for multiple uses: long-form educational content for website and YouTube, and promotional material for speaking engagements.
HOW IT WORKED
Video Content:
12 educational procedure videos (3-5 minutes each)
4 profile videos
1 virtual 360° office tour
Patient testimonial videos
Photography:
Professional brand photography
Office staff portraits
Doctors in consultation
Office environment documentation
Outcomes:
One of the most comprehensive educational video libraries in plastic surgery. Content serves as patient education, social media engagement, marketing assets for conferences, and evergreen material still driving results 4 years later.
THE RESULTS
Comprehensive library created:
Thousands of views on YouTube over 4 years.
Patient education tool:
Helps prospective patients understand procedures before consultations, building trust and confidence.
Marketing asset longevity
Content continues to attract and educate patients years later, proof of evergreen quality.
Professional positioning:
Video library reinforces TLKM as leaders in patient education and transparency.
Meet Dr. Thomas Mustoe and Dr. Sammy Sinno, board-certified plastic surgeons in Chicago. Learn about their approach to patient care, surgical expertise, and what makes TLKM Plastic Surgery a trusted choice for cosmetic and reconstructive procedures.
Take a 360° virtual tour of TLKM Plastic Surgery's office at 737 N Michigan Avenue, Suite 1500, Chicago. Explore our state-of-the-art facility, consultation rooms, and patient areas before your visit.
WHAT THIS PROVES
✓ High-stakes healthcare production:
Working with internationally recognized surgeons during COVID
✓ Crew + talent management:
Professional production with strict safety protocols
✓ Efficiency at scale:
20 videos in 3 days without sacrificing quality
✓ Multi-platform expertise:
Content optimized for website, YouTube, social media, conferences
✓ Evergreen value:
4 years later, content still performing
Creative genius. Extremely hard working and meticulous. Daniel did a major project for our office and it far exceeded my highest expectations. He is a workaholic that has the highest standards for himself and his artistic visions. I couldnt recommend anybody higher. An A plus artist and talent.
Sammy Sinno
Chicago Plastic Surgeon at TLKM Plastic Surgery
Need Medical Video Production Services that buildes trust, ediucates patients, and fills your schedule?Â
When you need video production for plastic surgery practices, medical offices, or healthcare providers where you're building a comprehensive patient education library (not just one promotional video), let's talk. I work through long-term Content Engine partnerships or standalone projects.
Just a conversation to see if this fits your goals and your workflow.
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