Daniel tomei - fractional creative director and producer
I help experts and healthcare teams turn what they know into content people actually watch.
Senior-level creative professional with 20 years of experience directing physicians, executives, and subject-matter experts. You get senior creative strategy and hands-on production, without the cost of a full-time hire or the overhead of an agency.
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What does a fractional creative producer do?
I'm a fractional creative director and producer with 20 years directing physicians, executives, and subject-matter experts. Working with me you get senior creative strategy and production without hiring full-time.
One Shoot Day. 30+ Assets. Zero Full-Time Headcount.
Video, Photography, and AI Workflows for Healthcare, Corporate Teams, and Expert-Led Brands.
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Explore Case Studies
The work has lived in operating rooms,
on hospital campuses, and inside some of the biggest brands in their field.
PROVEN RESULTS
Experience that delivers results.
Physician headshots directed across specialties
800+
Average client partnership duration
3-4 Years
20 years
Filming in operating rooms, hospital campuses, and private practice offices
Longest healthcare partnership:
3+ years
Largest client: $40B annual revenue
18 Series
100+ Video masterclasses and educational series produced across all platforms
FEATURED PROJECTS
Educational Content Production
140+ Physician-Led
Masterclass Episodes
BlackDoctor.org, the nation’s largest health platform for Black Americans, needed a scalable library of physician-led masterclasses to address health disparities.
Global Brand Photography
Branding Photography
for a Global Fitness Brand
Les Mills International, a global fitness brand, needed authentic employer branding photography to attract top talent and showcase their culture.
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Explore Other Work
Who i help
Healthcare Teams
Hospitals, clinics, medical associations, and the physicians who lead them. I turn clinical expertise into patient education that builds trust and I know how to work on a hospital campus, inside compliance, with people who don't think of themselves as performers.
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Experts & Founders
Consultants, educators, and founders building real authority. I help you say what you know in a way your audience actually absorbs and turn one good session into content that keeps working for months.
View Corporate Work
All clients get the same production approach: strategic planning, professional execution, and AI-powered content multiplication. Whether you're a solo practitioner or a 500-physician system, the workflow scales to your needs.
HOW WORKING TOGETHER LOOKS
Two ways in. Both start with a conversation, not a price list.
A project
You have one clear need: a video series, event coverage, a set of physician portraits, a conference, or a launch. We define the outcome, I produce it end-to-end, and you see how I work. Scope and investment come in a proposal built for your project, not off a menu.
An ongoing partnership
You need consistent, on-brand content and don't want to build an in-house team to get it. I embed as your senior creative partner for strategy, production, and delivery on a predictable cadence. Most of these relationships run for years, not months.
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I've had the privilege of working with Daniel on numerous photography and video projects. He is creative and enthusiastic about everything he does. Daniel is talented at capturing beautiful headshots, event photos and interviews, not just because he has a great eye and a flair for lighting, but because he sets people at ease to help them look their best. He is a tremendous team player who is always eager to find ways to contribute to the success of any project.
Carol Eggers
Regional Director of Communications,
Loyola Medicine & Saint Joseph Health Systems
WHAT SERVICES DOES A FRACTIONAL director and PRODUCER OFFER?
Whether you need an ongoing partnership or a single project, I offer:
VIDEO PRODUCTION
Strategy-led video for executives, physicians, and experts. Interviews, educational content, patient stories, promotional work.
PHOTOGRAPHY
Professional portraits, event documentation, facility photography. Brand-consistent results at scale.
AI + HUMAN WORKFLOWS
Turn existing footage into 30+ platform-ready assets using AI tools + 20 years of production expertise.
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Frequently asked questions
Q: How is fractional different from hiring a freelancer?
A: Freelancers execute tasks. I embed with your team for 1 month to 5 years so you don't re-explain your business every project.
Q: Are you a fractional creative director or a fractional creative producer?
A: Both. As a fractional creative director, I provide creative strategy, brand direction, and campaign concepting. As a fractional creative producer, I execute: directing shoots, managing production, editing, and delivering assets. Most clients need both roles, someone who can think strategically AND execute efficiently.
Q: How do I choose between single project, 90-Day Sprint, and fractional partnership?
A: Start with your timeline and commitment level:
- Single Project: You have one specific need (event, video series, headshots) and want to test working together. Fixed scope, 4-6 weeks, done.
- 90-Day Sprint: You want consistent content but aren't ready for a 2-5 year commitment. This is the "try before you buy" option where you experience the model, see results, then decide.
- Fractional Partnership: You're serious about market visibility and ready for ongoing strategic partnership. Your competitors post 3x/week and you're falling behind.
Most clients start with a Sprint, experience the value, then move to fractional. About 30-40% of Sprints convert to ongoing partnerships.
Q: What does "bridging" actually mean in practice?
A:
Three things:
- Expertise → Audience understanding: Your physicians/executives/experts have deep knowledge. I help them communicate it in language their audience actually understands, without dumbing it down.
- One shoot → Multiple platforms: Traditional production creates 1 video. I use AI multiplication to create 30+ assets from the same shoot (full videos, social cuts, verticals, images, graphics).
- Good intentions → Actual execution: You want consistent content but don't have bandwidth. I provide both strategy (what to create) and production (making it happen).
The "bridge" is turning what you want into what you actually see online.
Q: Do you work remotely?
A: Yes. I’m Chicago-based and remote-friendly worldwide. We can plan and review remotely, and shoot on-site in Chicago, travel by project, or hire local crews.
Q: Do you work solo or with a crew?
A: Both. Solo for efficiency (interviews, headshots, operating rooms). Crew when scale is crucial. (commercials, documentaries, features, events, multi-camera productions).
Q: What do I actually receive each month?
A: A set of edited videos, brand photos, and repurposed variations (short clips, vertical versions, selects) delivered on a predictable cadence.
Q: How do we start?
A: A discovery call → a simple monthly plan → first shoot → weekly delivery rhythm.
What can I create for you?
Tell me a bit about your work, and I’ll help you see what's is the right next step for your brand.
No pitch. No pressure.
Just a conversation to see if this fits your goals and your workflow.
I'd Love to Hear From You