What does a fractional creative director and producer do?
One Shoot Day. 30+ Assets. Zero Full-Time Headcount.
Video, Photography, and AI Workflows for Healthcare, Corporate Teams, and Expert-Led Brands.
I'm Daniel Tomei, a fractional creative director and producer with 20 years directing physicians, executives, and subject-matter experts. You get senior creative strategy and production without hiring full-time.
Schedule a Discovery Call
Explore Case Studies
What does a fractional creative producer do?
One Shoot Day. 30+ Assets. Zero Full-Time Headcount.
Video, Photography, and AI Workflows for Healthcare, Corporate Teams, and Expert-Led Brands.
I'm a fractional creative director and producer with 20 years directing physicians, executives, and subject-matter experts. Working with me you get senior creative strategy and production without hiring full-time.
Schedule a Discovery Call
Explore Case Studies
TRUSTED BY TEAMS IN HEALTHCARE, TECH & EDUCATION
How does the fractional creative director and producer model work?
I embed with your team for 1 month to 5+ years (or single projects), handling strategy, production, and delivery of video, photography, and AI-multiplied content.
You get:
✓ Strategic planning (what we're making, when it is published)
✓ Hands-on production (directing, shooting, editing)
✓ AI multiplication (one shoot becomes 30+ platform-specific assets)
✓ Predictable delivery (weekly or monthly cadence)
TIERED PRICING
Three ways to work together: choose what matches your timeline and commitment level:
Single Project
Best for: Specific deliverable, testing the waters
What you get:
- Fixed-scope project ($8K-$25K)
- Defined outcome (event coverage, video series, headshots)
- 4-6 week timeline
- Professional execution, no ongoing commitment
When this makes sense: You have one specific need and want to test working together.
90-Day Content Sprint (MOST POPULAR)
Best for: Organizations wanting consistent content but not ready for long-term commitment
What you get:
- One production day in your facility
- 30+ platform-ready assets (videos, photos, social clips, graphics)
- 6-week content calendar
- AI content multiplication
- Strategic planning session
Investment: $15,000 one-time
Timeline: 14 days from kickoff to first delivery
Continuation credit: If you move to fractional after 90 days, $3,000 credits toward first month
When this makes sense: You need to test the model before committing 2-5 years.
Fractional Partnership (HIGHEST VALUE)
Best for: Organizations serious about consistent market presence
What you get:
- Embedded senior creative partner (1 month to 5+ years)
- Strategic content planning (quarterly calendars)
- Hands-on production (directing, shooting, editing)
- AI multiplication (one shoot → 30+ assets)
- Predictable delivery cadence
Investment: $2K-$10K/month
Commitment: Month-to-month with 30-day out clause
Average partnership: 2-5 years
When this makes sense: Your competitors post consistently, you're falling behind. You need strategic thinking AND execution.
Which industries I work with?
I specialize in complex content that requires bridging expertise and audience understanding:
Healthcare organizations (physicians, clinics, hospitals, medical associations)
The bridge: Translating clinical expertise into patient education that builds trust
Expert-led brands (founders, educators, consultants building thought leadership)
The bridge: Turning deep expertise into content that positions you as the authority
Corporate teams (B2B companies, professional services, associations)
The bridge: Making executives look natural on camera without losing credibility
All clients get the same production approach: strategic planning, professional execution, and AI-powered content multiplication. Whether you're a solo practitioner or a 500-physician system, the workflow scales to your needs.
View Healthcare Work
View Corporate Work
View Other Work
WHAT SERVICES DOES A FRACTIONAL director and PRODUCER OFFER?
Whether you need an ongoing partnership or a single project, I offer:
VIDEO PRODUCTION
Strategy-led video for executives, physicians, and experts. Interviews, educational content, patient stories, promotional work.
PHOTOGRAPHY
Professional portraits, event documentation, facility photography. Brand-consistent results at scale.
AI + HUMAN WORKFLOWS
Turn existing footage into 30+ platform-ready assets using AI tools + 20 years of production expertise.
Need ongoing content? Let's build a Content Engine
Need a single project? Let's scope it.
Schedule a Discovery Call
What is a Content Engine?
PROVEN RESULTS
Experience that delivers results.
Physician headshots directed across specialties
800+
Average client partnership duration
3-4 Years
20 years
Filming in operating rooms, hospital campuses, and private practice offices
Longest healthcare partnership:
3+ years
Largest client: $40B annual revenue
18 Series
100+ Video masterclasses and educational series produced across all platforms
Educational Content Production
140+ Physician-Led
Masterclass Episodes
BlackDoctor.org, the nation’s largest health platform for Black Americans, needed a scalable library of physician-led masterclasses to address health disparities.
Global Brand Photography
Branding Photography
for a Global Fitness Brand
Les Mills International, a global fitness brand, needed authentic employer branding photography to attract top talent and showcase their culture.
Explore All Case Studies
I've had the privilege of working with Daniel on numerous photography and video projects. He is creative and enthusiastic about everything he does. Daniel is talented at capturing beautiful headshots, event photos and interviews, not just because he has a great eye and a flair for lighting, but because he sets people at ease to help them look their best. He is a tremendous team player who is always eager to find ways to contribute to the success of any project.
Carol Eggers
Regional Director of Communications,
Loyola Medicine & Saint Joseph Health Systems
Frequently asked questions
Q: How is fractional different from hiring a freelancer?
A: Freelancers execute tasks. I embed with your team for 1 month to 5 years so you don't re-explain your business every project.
Q: Are you a fractional creative director or a fractional creative producer?
A: Both. As a fractional creative director, I provide creative strategy, brand direction, and campaign concepting. As a fractional creative producer, I execute: directing shoots, managing production, editing, and delivering assets. Most clients need both roles, someone who can think strategically AND execute efficiently.
Q: How do I choose between single project, 90-Day Sprint, and fractional partnership?
A: Start with your timeline and commitment level:
- Single Project: You have one specific need (event, video series, headshots) and want to test working together. Fixed scope, 4-6 weeks, done.
- 90-Day Sprint: You want consistent content but aren't ready for a 2-5 year commitment. This is the "try before you buy" option where you experience the model, see results, then decide.
- Fractional Partnership: You're serious about market visibility and ready for ongoing strategic partnership. Your competitors post 3x/week and you're falling behind.
Most clients start with a Sprint, experience the value, then move to fractional. About 30-40% of Sprints convert to ongoing partnerships.
Q: What does "bridging" actually mean in practice?
A:
Three things:
- Expertise → Audience understanding: Your physicians/executives/experts have deep knowledge. I help them communicate it in language their audience actually understands, without dumbing it down.
- One shoot → Multiple platforms: Traditional production creates 1 video. I use AI multiplication to create 30+ assets from the same shoot (full videos, social cuts, verticals, images, graphics).
- Good intentions → Actual execution: You want consistent content but don't have bandwidth. I provide both strategy (what to create) and production (making it happen).
The "bridge" is turning what you want into what you actually see online.
Q: Do you work remotely?
A: Yes. I’m Chicago-based and remote-friendly worldwide. We can plan and review remotely, and shoot on-site in Chicago, travel by project, or hire local crews.
Q: Do you work solo or with a crew?
A: Both. Solo for efficiency (interviews, headshots, operating rooms). Crew when scale is crucial. (commercials, documentaries, features, events, multi-camera productions).
Q: What do I actually receive each month?
A: A set of edited videos, brand photos, and repurposed variations (short clips, vertical versions, selects) delivered on a predictable cadence.
Q: How do we start?
A: A discovery call → a simple monthly plan → first shoot → weekly delivery rhythm.
What can I create for you?
Tell me a bit about your work, and I’ll help you see what's is the right next step for your brand.
No pitch. No pressure.
Just a conversation to see if this fits your goals and your workflow.
I'd Love to Hear From You