What does a fractional creative producer do?
One Shoot Day: 30+ Assets:
Video, Photography, and AI Workflows for Healthcare and Expert-Led Brands.
I'm Daniel Tomei, a fractional creative director and producer with 20 years directing physicians, executives, and subject-matter experts. Working with me you get senior creative strategy and production without hiring full-time.
Schedule a Discovery Call
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What does a fractional creative producer do?
One Shoot Day: 30+ Assets:
Video, Photography, and AI Workflows for Healthcare and Expert-Led Brands.
I'm a fractional creative director and producer with 20 years directing physicians, executives, and subject-matter experts. Working with me you get senior creative strategy and production without hiring full-time.
Schedule a Discovery Call
Explore Case Studies
TRUSTED BY TEAMS IN HEALTHCARE, TECH & EDUCATION
How does the fractional creative director and producer model work?
I embed with your team for 1 month to 5+ years (or single projects), handling strategy, production, and delivery of video, photography, and AI-multiplied content.
You get:
✓ Strategic planning (what we're making, when it ships)
✓ Hands-on production (directing, shooting, editing)
✓ AI multiplication (one shoot becomes 30+ platform-specific assets)
✓ Predictable delivery (weekly or monthly cadence)
Cost: $2K-$10K/month for ongoing partnerships, $8K-$15K for a 90-Day Content Sprint, or project rates for standalone work.
Which industries does Daniel work with?
I specialize in complex content that requires production expertise:
→ Healthcare organizations (physicians, clinics, hospitals, medical associations)
→ Expert-led brands (founders, educators, consultants building thought leadership)
→ Corporate teams (B2B companies, professional services, associations)
All clients get the same production approach: strategic planning, professional execution, and AI-powered content multiplication. Whether you're a solo practitioner or a 500-physician system, the workflow scales to your needs.
View Healthcare Work
View Corporate Work
View Other Work
WHAT SERVICES DOES A FRACTIONAL director and PRODUCER OFFER?
Whether you need an ongoing partnership or a single project, I offer:
VIDEO PRODUCTION
Strategy-led video for executives, physicians, and experts. Interviews, educational content, patient stories, promotional work.
PHOTOGRAPHY
Professional portraits, event documentation, facility photography. Brand-consistent results at scale.
AI + HUMAN WORKFLOWS
Turn existing footage into 30+ platform-ready assets using AI tools + 20 years of production expertise.
Need ongoing content? Let's build a Content Engine
Need a single project? Let's scope it.
Schedule a Discovery Call
What is a Content Engine?
PROVEN RESULTS
Experience that delivers results.
Physician headshots directed across specialties
800+
Average client partnership duration
3-4 Years
20 years
Filming in operating rooms, hospital campuses, and private practice offices
Longest healthcare partnership:
3+ years
Largest client: $40B annual revenue
18 Series
100+ Video masterclasses and educational series produced across all platforms
Educational Content Production
140+ Physician-Led
Masterclass Episodes
BlackDoctor.org, the nation’s largest health platform for Black Americans, needed a scalable library of physician-led masterclasses to address health disparities.
Global Brand Photography
Branding Photography
for a Global Fitness Brand
Les Mills International, a global fitness brand, needed authentic employer branding photography to attract top talent and showcase their culture.
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I've had the privilege of working with Daniel on numerous photography and video projects. He is creative and enthusiastic about everything he does. Daniel is talented at capturing beautiful headshots, event photos and interviews, not just because he has a great eye and a flair for lighting, but because he sets people at ease to help them look their best. He is a tremendous team player who is always eager to find ways to contribute to the success of any project.
Carol Eggers
Regional Director of Communications,
Loyola Medicine & Saint Joseph Health Systems
Frequently asked questions
Q: How is fractional different from hiring a freelancer?
A: Freelancers execute tasks. I embed with your team for 1 month to 5 years so you don't re-explain your business every project.
Q: Are you a fractional creative director or a fractional creative producer?
A: Both. As a fractional creative director, I provide creative strategy, brand direction, and campaign concepting. As a fractional creative producer, I execute: directing shoots, managing production, editing, and delivering assets. Most clients need both roles, someone who can think strategically AND execute efficiently.
Q: Do you work remotely?
A: Yes. I’m Chicago-based and remote-friendly worldwide. We can plan and review remotely, and shoot on-site in Chicago, travel by project, or hire local crews.
Q: Do you work solo or with a crew?
A: Both. Solo for efficiency (interviews, headshots, operating rooms). Crew when scale is crucial. (commercials, documentaries, features, events, multi-camera productions).
Q: What do I actually receive each month?
A: A set of edited videos, brand photos, and repurposed variations (short clips, vertical versions, selects) delivered on a predictable cadence.
Q: How do we start?
A: A discovery call → a simple monthly plan → first shoot → weekly delivery rhythm.
What can I Create for you?
Tell me a bit about your work, and I’ll help you see what's is the right next step for your brand.
No pitch. No pressure.
Just a conversation to see if this fits your goals and your workflow.
I'd Love to Hear From You