A new practice.A person to believe in.

Benjamin van Beek founded The Inner Work Coaching to help gay men build a deeper, kinder relationship with themselves. He had developed the program, written the funnel scripts, and prepared the website copy. The initial brief was to produce the video series, portraits, and a simple website that would bring those pieces into public view.

I proposed an additional personal brand film. Someone discovering a coaching practice needs more than a description of its services; they need an opportunity to meet the person behind it. The film would let Benjamin share his story and approach before a prospective client decided whether to begin a conversation.

Before filming, we talked through the production days and what the interview would ask of him. That shared understanding helped make the camera a smaller part of the experience. For the scripted funnel content, a teleprompter supported clear delivery. For the personal film, the approach was a conversation, with room to follow the meaning in an answer.

The production took place over four days in New York. A studio day covered nine funnel episodes, two intros, and two outros. A portrait day created a set of edited photographs. Two further days took the brand film across six locations, connecting the interview with waterfront scenes, parks, and everyday city surroundings.

I handled concept, direction, camera, sound, editing, color, photography, and the website build. On location, that meant responding to changing daylight, traffic, wind, and footfall without letting those practical issues take over the interaction with Benjamin. The visual choices needed to support an intimate introduction rather than overwhelm it.

In DaVinci Resolve, I shaped the film around a clear progression from the audience’s questions through Benjamin’s experience and into his coaching approach. Color, dialogue, music, and the city’s sound helped connect the locations. The portraits and four-page WordPress website carried the same considered presence into the rest of the launch.