Video Production Services
Strategy-Led Video Production. From Concept to Delivery.
I’m a Fractional Creative Producer with 20 years directing executives, physicians, and subject-matter experts. You get broadcast-quality work when the project demands it, solo execution when it doesn’t, and strategic thinking on every project, without paying for the bloat that comes with agencies.
View Case Studies
Video Production Services
Strategy-Led Video Production. From Concept to Delivery.
I’m a Fractional Creative Producer with 20 years directing executives, physicians, and subject-matter experts. You get broadcast-quality work when the project demands it, solo execution when it doesn’t, and strategic thinking on every project, without paying for the bloat that comes with agencies.
View Case Studies
IN THE PAST 20 YEARS LEADERS FROM THESE COMPANIES HAVE TRUSTED MY SERVICES
WHAT I PRODUCE
Strategy-led video from expert explainers to multi-day campaigns.
Full-service commercial video, social-first content, concept development, and AI-enhanced creation. From Fortune 500 campaigns to physician education, I deliver broadcast-quality work on startup timelines.
What you get:
Strategy, filming, editing, platform optimization, and content calendars.
Commercial Video
Corporate storytelling, brand films, product launches, customer testimonials. 30 seconds to 10 minutes. Optimized for web, social, and broadcast.
Executive Content
Leadership messaging, thought leadership, internal communications, quarterly updates. Interview-based, documentary-style, teleprompter when needed.
Educational Content
CME courses, training videos, procedure documentation, patient education. Multi-camera setups, graphics-heavy, medically accurate.
Event Coverage
Conferences, summits, corporate events, annual meetings. Highlight reels, session captures, speaker interviews, same-day edits.
Expert Series Production
Ongoing content for founders, educators, specialists, masterclass creators. Recorded every 6-8 weeks, edited into long-form episodes, shorts, reels, and social clips. Multi-platform distribution.
PRODUCTION CAPABILITIES
Solo production for efficiency
On Camera Interviews,
Green Screen,
360*,
Aerial,
AR/VR
Crew coordination for scale
Commercials,
Multi-Camera Events,
Documentaries,
Infomercials,
Political Media,
Music Videos
Studio and location shoots
Chicago-based,
Nationwide travel,
International Projects
Remote production coordination
Produce,
Direct,
Crewing Local and Worldwide
Work That Translates Complexity
From operating rooms to global brand activations, I’ve produced over 400 projects for the world’s most demanding industries.
Here’s a small sample.
Educational Content Production
140+ Physician-Led Masterclass Episodes
BlackDoctor.org, the nation’s largest health platform for Black Americans, needed a scalable library of physician-led masterclasses to address health disparities.
Global Cooking Competition Filming
Multi-Camera Event Coverage
Sodexo, needed zero-chaos event coverage of their Cook for Change culinary competition with 9 chefs, multiple simultaneous cooking stations throughout the day.
SEE ALL CASE STUDIES
I had the pleasure of working with Daniel on location in Peoria, IL. Daniel was a shooter for a Travel Channel Show I was producing. Daniel’s easy going nature is a Producer’s dream, his never ending energy and enthusiasm keeps the work environment light and fun, and his creative eye translates in the footage he shoots.
Nina Giannelli
SVP of TV, Video, & Podcast || Reality, Branded Content, Development | Docu-series, Food, Paranormal, Dating, Competition | Produced 50+ Celebrities for 40+ Networks, Streamers, Digital Apps, and Corporations
HOW IT WORKS
Four-Phase Process. Predictable Timeline. Professional Results.
Phase 1: Pre-Production (1-2 weeks)
- Discovery call and creative brief
- Script development or interview prep
- Location scouting and logistics
- Crew coordination (when needed)
- Shot list and production schedule
Phase 2: Production (1-3 days)
- On-site filming with professional gear
- Multi-camera setups when required
- Director-led interviews and coaching
- B-roll and supplemental footage
- Backup systems and redundancy
Phase 3: Post-Production (2-3 weeks)
- Video editing and color grading
- Graphics, animations, lower thirds
- Audio mixing and sound design
- Platform-specific formatting
- Revisions and approvals
Phase 4: Delivery & Content Multiplication
- Platform-ready files (web, social, broadcast)
- AI-enhanced workflows for translations, transcreation, and automated formatting
- Content calendar with post copy
- Thumbnails and graphic assets
- Raw footage archive (optional)
PRICING & INVESTMENT
Project-Based: $5K – $50K
Scope varies based on deliverables, locations, crew needs, and complexity. Fixed quote after discovery call.
Retainer: $2K – $10K/month
Ongoing production with priority scheduling. Ideal for consistent content needs across multiple formats and platforms.
Frequently asked questions
Q: How long does a typical project take?
A: 3-5 weeks from kickoff to delivery. Pre-production takes 1-2 weeks, production is typically 1-3 days, and post-production takes 2-3 weeks including revisions. Rush timelines are possible for an additional fee.
Q: Do you provide the equipment?
A: Yes. I own professional camera packages, lighting, and audio gear suitable for most productions. For specialized needs like jibs, sliders, or multi-camera broadcast setups, I rent gear and include it in the project quote.
Q: Can you help with scripting and creative direction?
A: Absolutely. Some clients come with scripts ready to shoot. Others need help developing concepts, writing scripts, or planning interviews. Pre-production creative support is included in all projects.
Q: What industries do you specialize in?
A: Healthcare (50% of my work), corporate/B2B, professional associations, education, and growth-stage startups. I’ve worked with Fortune 500 companies, solo practitioners, and everything in between.
Q: What if I need a crew for a large production?
A: I coordinate crews when needed while maintaining quality control. You get the efficiency of my solo work and the scale of a full production team when required.
Q: How do you direct people who aren’t professional talent?
A: I’ve directed over 500 physicians, executives, and subject-matter experts. The key is preparation, clear direction, and creating a comfortable environment. Most people relax after the first few minutes when they see I know what I’m doing.
Q: What if we already have footage sitting on a hard drive?
A: I can work with existing footage. Whether it’s salvaging old content, editing rough cuts, or transforming raw files into polished deliverables, I handle editorial projects regularly. Send me what you have and I’ll assess what’s possible.
Q: Do you offer same-day edits for events?
A: Yes, though it requires advance planning and additional editing support. Same-day edits work best for highlight reels under 3 minutes. We discuss your event timeline during pre-production.
20 Years.
400+ Projects.
Broadcast Quality Produced to the Highest Standards
Tell me about your project goals and timeline. I’ll help you see whether a standalone project, ongoing retainer, or custom approach makes sense for your organization.
No pitch. No pressure. Just a conversation.
Schedule Discovery Call