Typsy · Case study
Hospitality expertise. Taught through a real conversation.
For Melbourne-based Typsy, I produced and directed a documentary-style course with Juan Leyva at LondonHouse Chicago.
My role · Local producer & director
01
Representing a remote creative team on location
Typsy, based in Melbourne, commissioned production for “Owning a High-Performing Shift,” a hospitality course featuring Juan Leyva at LondonHouse Chicago. I was the on-site producer and director, responsible for carrying the team’s brief into the room and creating a productive experience for the instructor and venue.
The course was designed around a working hospitality leader reflecting on real decisions. It needed a conversational, documentary quality, without an autocue or a rehearsed presentation. Four lessons and supporting footage had to be captured while the hotel continued serving guests and Juan continued managing his responsibilities.






02
Preparing the room and building the rapport
The location needed to fit the visual direction and the hotel’s operational rhythm. I dressed the interview environment and controlled the lighting, including the changing window light, so the setup could remain consistent through the session. Two camera angles provided a considered interview structure without making the room feel crowded.
Direction focused on making the conversation work. I explained the day, built rapport, and followed up when an answer suggested a more useful example. Where a response did not feel settled, there was room to revisit it. The aim was to preserve the instructor’s own experience and language while ensuring the planned teaching points were covered.






03
Using the hotel as context for the lessons
Principal photography wrapped in four hours, leaving time for supporting scenes in the lobby, restaurant, and rooftop. Those locations gave the editorial team different visual textures and real hospitality activity to connect with the interview. They were part of the course’s context, rather than decorative footage unrelated to its subject.
The production captured the four planned lessons, additional material for internal planning, and B-roll across the hotel settings. Typsy handled the course within its wider production process. My contribution was to translate the remote brief into a well-run local shoot, protect the intended tone, and provide the coverage the team needed to complete the learning experience.
