Video, Photography, and AI Workflows.
One Shoot: 30+ Platform-Ready Assets.
I offer three integrated services that work together or standalone. Whether
you need an ongoing Content Engine partnership or a single project, you get
20 years of production expertise and AI-powered content multiplication.
All services available as:
→ Ongoing partnerships ($2K-$10K/month, 2-5 year relationships)
→ Single projects (one video, photo shoot, or content repurposing)
Schedule a Discovery Call
Video, Photography, and AI Workflows.
One Shoot: 30+ Platform-Ready Assets.
I offer three integrated services that work together or standalone. Whether
you need an ongoing Content Engine partnership or a single project, you get
20 years of production expertise and AI-powered content multiplication.
All services available as:
→ Ongoing partnerships ($2K-$10K/month, 2-5 year relationships)
→ Single projects (one video, photo shoot, or content repurposing)
Schedule a Discovery Call
IN THE PAST 20 YEARS LEADERS FROM THESE COMPANIES HAVE TRUSTED MY SERVICES
THE PRODUCTION PILLARS
Video captures your expertise. Photography documents your brand.
AI multiplies both across platforms.
Together, they power your content engine.
Video Production
Your Story. Filmed Right.
Strategy-led video from expert explainers to multi-day campaigns. I direct non-actors, manage crews when needed, and deliver broadcast-quality work on startup timelines. Commercial video, executive content, educational series, event coverage, all optimized for every platform.
PHOTOGRAPHY
Brand Imagery That Lasts.
Professional photography that identifies and showcases your best selling points. Physician headshots at scale, executive portraits, event coverage, clinical photography that translates to brand-consistent results with 24-48 hour turnaround.
AI + HUMAN WORKFLOWS
More Reach. Same You.
Turn existing video into shorts, posts, and visual abstracts without re-filming. Scale your content across languages, platforms, and audiences. Translation, automated formatting, content multiplication using your authentic source material.
THE CONTENT ENGINE METHODOLOGY
All three services use the same approach: strategic planning, professional execution, and AI-powered multiplication. One shoot day becomes 30+ platform-specific assets (vertical cuts, quote clips, transcripts, captions, social posts) delivered on a predictable cadence.
Whether you hire me for video, photography, AI workflows, or all three, you’re getting a system that multiplies ROI.
How do Content Engines Work?
PROVEN RESULTS
See how content engines work in practice.
From CME content for medical associations to global brand photography campaigns, these partnerships show what’s possible when strategy, production, and distribution work as one system.
Healthcare Content Production
American Society of Plastic Surgeons –
Continuing Medical Education
Multi-year partnership producing CME content, annual meeting coverage, physician interviews, PSAs, and patient stories.
Corporate Photography
Madison Industries –
Event Photography for a Global Brand
Annual event photography for this $8B industrial conglomerate’s leadership summits in Illinois. Multi-year collaboration.
SEE ALL CASE STUDIES
The Hidden Cost of Managing Content
Most teams spend more time coordinating vendors than creating content.
Managing Multiple Vendors |
Working with me |
|---|---|
| 30-40 hours/month coordinating | 2 hours/month (strategy call + shoot day) |
| $5,000+ production costs | $3,500/month retainer |
| 8-12 final assets per quarter | 30+ assets per shoot day |
| Agency interns, freelancer chaos, missed deadlines | Predictable timelines, fixed budgets |
| Content sits unused | Organized, deployment-ready library |
| Cost per asset: $625 | Cost per asset: $70 |
WHY TEAMS CHOOSE THIS MODEL
You’re not hiring a vendor. You’re embedding a senior creative producer who:
→ Understands your brand after one month (not re-explaining every project)
→ Plans your content calendar quarterly (not reacting to last-minute requests)
→ Delivers 30+ assets per shoot (not just one hero video)
→ Stays for 2-5 years (not disappearing after the project)
Whether you’re a 5-physician practice or a Fortune 500 company, the approach
is the same: strategic planning, professional execution, AI multiplication,
predictable delivery.
WHO THIS IS FOR
I work best with experts and organizations whose work measurably helps their customers, patients, or communities and who want their content to reflect that standard of care.
Expert Content Partnerships
Mid-Market Companies
& Growth-Stage Startups
You need consistent content without full-time creative overhead or slow agencies.”
MEDICAL Content Production
Healthcare
Organizations
You need someone who already understands HIPAA, medical ethics, and physician workflows. You value long-term partnerships over transactional vendors.
Corporate Content Systems
Professional Services
& Associations
You produce thought leadership, member education, or conference content. You need credibility, not just creativity.
Frequently asked questions
Q: How is fractional different from hiring a freelancer?
A: Freelancers execute tasks. I embed with your team for 2-5 years, learning your brand, your audience, and your goals. You don’t re-explain your business every project.
Q: How is fractional different from hiring an agency?
A: Agencies have account managers between you and the work. I’m both the strategist and the executor. No middlemen, no markup, no communication lag.
Q: What if I need a crew for a large production?
A: I coordinate crews when needed while maintaining quality control. You get the efficiency of my solo work and the scale of a full production team when required.
Q: Do you work on-site or remotely?
A: Both. For healthcare and corporate clients, I’m often on-site for filming. For post-production and strategy, I work remotely with regular check-ins.
Q: How long does a typical project take?
A: 3-5 weeks from production to delivery. For ongoing retainers, we establish quarterly schedules 6 months in advance.
Q: What industries do you specialize in?
A: Healthcare (50% of my work), corporate/B2B, professional associations, and growth-stage startups. I’ve worked with Fortune 500 companies and solo practitioners.
Not sure where to start?
No pitch. No pressure. Just a conversation.
Tell me about your content goals and current challenges. I’ll help you see whether an Expert Engine, Care Engine, Corporate Engine, or standalone project makes sense for your organization.
See All Case Studies
Not sure where to start?
No pitch. No pressure. Just a conversation.
Tell me about your content goals and current challenges. I’ll help you see whether an Expert Engine, Care Engine, Corporate Engine, or standalone project makes sense for your organization.
See All Case Studies