LOYOLA MEDICINE
500+ Physicians, 4+ Years: Building a Visual Brand at Scale
Industry: Healthcare / Academic Medical Center
Timeline: 4+ years (ongoing partnership)
Services: Brand Photography, Video Production (DP), Event Documentation
Outputs: Over 5,000 images delivered
THE CHALLENGE
About Loyola Medicine
Loyola Medicine, a 773-physician academic medical center with 117 medical specialties, needed consistent, professional visual content across their entire organization. No standardized physician headshots approach. And they needed it fast: 24-hour turnaround standard for photography.
What made this complex:
Scale: 500+ physicians needed professional headshots
Consistency: Brand cohesion across 117 specialties, multiple buildings, years of work
Hospital environment: Working around patient care, navigating regulations, active clinical spaces
Volume: 15-20 events over 4 years, ongoing physician photography, patient stories, service line campaigns
HOW IT WORKED
Physician Photography (500+ Doctors in 1.5 Years)
Studio lighting design deployed throughout the medical center for brand consistency. Efficient workflow to photograph busy physicians without disrupting clinical schedules. 24-hour turnaround standard.
Director of Photography (Patient Stories + Profiles)
Camera operation for patient testimonials and physician profiles
Lighting design creating welcoming, trust-building ambiance
Sound capture in clinical environments
Lighting setups for in-house crews filming doctor interviews
Event Documentation (15-20 Events Over 2 Years)
Service line launches, nurse and doctor editorial shoots, surgery procedures, oncology events, new facility openings, lab demonstrations, awards ceremonies, policy meetings.
Service Line Marketing
On-location editorial photography showcasing medical departments, physicians in action, facilities, patient care environments, technology, while working within hospital regulations.
HOW IT WORKED
Photography:
- 500+ physician headshots across various specialties
- 15+ major events documented
- Service line marketing editorial campaigns
- 48-hour delivery standard
Video (as Director of Photography):
- Patient story testimonials
- Educational physician profiles
- Service line video content
- Lighting design for photo and video
Content Use:
Loyola Medicine website, marketing materials, social media, patient education, conferences, physician credentials, internal communications
THE RESULTS
4+ years of continuous partnership:
When a major medical institution keeps hiring the same photographer for years, it's because of reliability, clinical expertise, and consistency.
Brand consistency achieved:
Lighting design and systematic approach created cohesive visual identity across all photo and video content.
Fast turnaround delivered:
24-48-hour photography delivery enabled marketing team to move quickly on campaigns.
"Lots of love from everyone there":
Multi-year relationship built on professional execution, clinical environment understanding, and making the marketing team's job easier.
WHAT THIS PROVES
✓ Healthcare environment expertise:
Working in active hospital environments, navigating regulations, respecting patient privacy
✓ Large-scale portrait photography:
500+ physicians with brand consistency and systems-level work
✓ Lighting design for photo + video:
Cohesive visual brand across both formats
✓ Fast turnaround capability:
24-48 hours standard for photography
✓ Long-term trusted partnership:
4+ years of repeat work proves reliability
I've had the privilege of working with Daniel on numerous photography and video projects. He is creative and enthusiastic about everything he does. Daniel is talented at capturing beautiful headshots, event photos and interviews, not just because he has a great eye and a flair for lighting, but because he sets people at ease to help them look their best. He is a tremendous team player who is always eager to find ways to contribute to the success of any project.
Carol Eggers
Regional Director of Communications, Loyola Medicine & Saint Joseph Health Systems
Need Healthcare Photography that buildes consistency at scale?
When you need photography for healthcare organizations, academic medical centers, or physician groups where you're building a visual brand over time, let's talk. I work through long-term partnerships or standalone projects.
Just a conversation to see if this fits your goals and your workflow.
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