GSK - ASCO CONFERENCE VIDEO PRODUCTION
Same-day conference content with zero room for error. High-pressure production in compliance-sensitive environments.
Client: GSK (through agency)
Industry: Pharmaceutical / Healthcare
Years: 2024, 2025
Event: ASCO Conference (American Society of Clinical Oncology)
Location: McCormick Place, Chicago
Year 1 (2024):
Crew: 1 (Solo shooter/editor)
Duration: 3 days
Output: 6 videos (3 per day)
Workflow: Film mornings, edit afternoons
Year 2 (2025):
Crew: 2 (Dedicated shooter + editor)
Duration: 3 days
Output: 6 videos (3 per day)
Workflow: Simultaneous shooting/editing for faster turnaround
Total Deliverables: 9 videos with same-day delivery
Services: Video Production, On-Site Editing, Creative Direction
Turnaround: Same-day (next-morning social media posts)
THE CLIENT
About GSK
GSK is a global pharmaceutical and healthcare company with presence at the world's most competitive medical conferences. At ASCO (American Society of Clinical Oncology), GSK needed to establish thought leadership, document their booth presence, and create social content, all while surrounded by competitors.
The challenge: produce polished, on-brand video content in real time, in a visually chaotic environment where showing a competitor's logo could be a compliance nightmare.
the CHALLENGE
Document a Major Conference Without Showing a Single Competitor
GSK needed video content from their ASCO booth at McCormick Place in Chicago: on-site interviews with portable teleprompter, B-roll of booth activities, and social-ready edits. The catch: the conference floor is packed with competitor banners, signage, and booths. Every shot had to be meticulously framed to avoid showing rival pharmaceutical brands.
What was at stake:
- Brand presence: GSK needed to compete with pharma giants for social media visibility during ASCO
- Thought leadership: Interviews needed to feel professional, not rushed conference-floor content
- Compliance risk: Showing competitor signage could create legal/compliance issues
- Speed: Same-day turnaround meant no room for reshoots or extensive post-production fixes
The workflow challenge: Film half the day, edit the other half, while the conference is still happening.
the APPROACH
Year 1: Solo Shooter/Editor Model (2024)
Pre-Production: Before the conference floor opened, I scouted McCormick Place to understand sight lines, competitor booth locations, and safe shooting angles. I consulted with the GSK team to identify which areas were off-limits visually.
Production (3 Days, 2 Videos/Day):
- Filmed on-site interviews using a portable teleprompter
- Captured B-roll of booth activities, product displays, attendee interactions
- Used tight framing and specific lens choices to isolate GSK content from competitor signage
- Shot in the morning, edited in the afternoon
- Delivered videos same-day for next-morning social media posts
Year 2: Dedicated Camera Operator Model (2025)
GSK brought me back for ASCO 2025 with a refined workflow:
- Hired a dedicated camera operator to handle all shooting
- I focused exclusively on editing for faster turnaround
- Added studio interviews for more controlled environments (vs. noisy conference floor)
- Same output: 2 videos/day over 3 days
Why the change worked: Splitting shooting and editing roles allowed tighter turnarounds and higher-quality post-production while maintaining same-day delivery.
THE DELIVERABLES
Year 1 + Year 2:
- 12 total videos across 2 conferences
- Mix of on-site interviews (portable teleprompter) and B-roll
- Same-day edits delivered for immediate social media use
- Competitor-free framing maintained in all footage
THE CLIENT's REMARKS
"Exceptionally Knowledgeable and Nothing Was Too Much Trouble"
GSK received 12 polished videos with same-day turnaround across two years of ASCO conferences. The content performed well on internal and external social channels.
A quick note to thank you for setting us up with Daniel for filming in Chicago. He was FANTASTIC to work with, very accommodating, exceptionally knowledgeable and nothing was too much trouble. The team are delighted with the films we've produced and we've already had some great results on our social channels internally and externally
Hannah Huxford
Director, Content Producer, GSK
Need conference content that moves as fast as you do?
If you're producing content at live events: conferences, trade shows, corporate gatherings and need same-day turnaround without sacrificing quality, let's talk. I specialize in high-pressure, compliance-sensitive environments where there's no room for error.
No pitch. No pressure.
Just a conversation to see if this fits your goals and your workflow.
Start Your Project