AMERICAN SOCIETY OF PLASTIC SURGEONS (ASPS)
Multi-Year Partnership:
From Editorial to Operating Rooms
Industry: Healthcare / Medical Education
Timeline: Multi-year engagement (2020-2024)
Services: CME Video Production, Conference Coverage, OR Documentation
Investment Range: $15K-$25K per production phase
THE CHALLENGE
About ASPS
ASPS is the world's largest organization of board-certified plastic surgeons, providing CME-accredited education to 11,000+ physicians worldwide. They needed a producer who could work across three distinct production environments, editorial post-production, conference documentation, and in-OR surgical filming, while maintaining the professional standards required for content that physicians use to maintain licensure.
What made this complex:
Trust was non-negotiable (access to confidential surgical footage, OR environments, high-profile physician interviews)
Range required adaptation (from managing crews at major conferences to working solo in sterile operating rooms)
Stakes were high (content used for professional development and board certification)
Phase 1: Proving Value Through Editorial
Started with post-production editing of existing surgical footage, transforming raw material into CME-ready educational content. This phase established trust and demonstrated understanding of medical content standards.
Phase 2: Conference Production at Scale
Produced 4-day shoot at ASPS's annual Plastic Surgery meeting at McCormick Place:
- 12+ physician interviews
- Full crew management (hired crew, sourced gear, coordinated schedules)
- Multi-camera setup for professional documentation
- All content edited into CME-ready deliverables
Phase 3: Trusted in the OR
After proving reliability through editorial and conference work, ASPS granted access to their highest-stakes assignment: filming live surgeries nationwide.
Pre-production: Conducted pre-interviews with surgeons to understand procedures, researched surgical moments to highlight, coordinated with ASPS's Director of Education.
Production: Traveled solo to surgeon locations across the United States, working in various hospital and surgical center operating rooms.
- Sterile protocol compliance (sanitized equipment, maintained vaccinations)
- Multi-camera positioning for optimal coverage
- Silent coordination with surgical teams
- Procedures covered: Nearly the full spectrum of plastic surgery across multiple specialties
Post-production: Edited multi-camera footage into educational narratives, incorporated graphics, coordinated with surgeons for technical accuracy, delivered final CME-ready content.
WHAT WAS DELIVERED
Editorial Phase:
- Transformed existing surgical footage into polished CME content
- Created organized content library for the learning portal
Conference Phase:
- 4-day McCormick Place production
- 12+ physician interviews
- Full crew coordination and management
- Professional multi-camera setup
- Edited CME-ready content
O.R. Documentation Phase:
- Multiple procedures filmed across the US
- Various surgical specialties covered
- Solo production in sterile environments
- Multi-camera surgical editing
- CME-accredited final deliverables
PUBLIC PROOF
3 promotional trailers (the only publicly available content; full courses remain behind ASPS's professional paywall)
THE RESULTS
Multi-year trusted relationship:
ASPS continued hiring across multiple production types over several years.
Educational impact:
Content serves thousands of plastic surgeons pursuing continuing education, licensure maintenance, and board certification.
Range demonstrated: :
From solo OR work to managing crews at major conferences, adapting to environment and scaling as needed.
WHAT THIS PROVES
✓ Healthcare production expertise:
Understanding medical environments, surgical protocols, and educational content standards
✓ Multi-environment versatility:
Editorial, conference, and OR filming, different skills, same professional standards
✓ Solo + crew capability:
Can work independently OR manage teams depending on project needs
✓ Long-term trust:
Multi-year engagement across different production types
✓ Educational content specialization:
CME-accredited material for professional development
CLIENT FEEDBACK
"Daniel's work has supported the ongoing education of board-certified plastic surgeons nationwide. His ability to work independently in operating rooms while maintaining the highest standards of professionalism has been invaluable."
- ASPS Team
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