HUMAN + AI WORKFLOWS
Turn Unused Footage Into Months of Content, or Create New Content at a Fraction of the Cost.
I’m a Fractional Creative Producer with 20 years of experience, now integrating AI tools with production systems. Whether you’re sitting on unused footage or need proof-of-concept work before full production, I multiply what you already have.
See How This Works
BRANDS THAT HAVE TRUSTED MY SERVICES OVER 20 YEARS
WHAT I’M BUILDING
Five AI Workflows I Use Daily
This isn’t a “ChatGPT experiment.” I’m using AI tools like Descript, Opus Clip, Leonardo AI, DaVinci Resolve, and Claude + 20 years of production expertise.
1. Repurposing Engine
Turn one hero video into platform-specific cuts: 9:16 vertical, 1:1 square, 16:9 horizontal, reels, quote clips, audiograms, thumbnails, and blog drafts. AI-captioned and on-brand.
2. Brand Voice + Prompt Systems
Codify your tone once. Build reusable prompt kits for social copy, summaries, email intros, titles, and thumbnail text so everything sounds like you, not a generic robot.
3. Searchable Asset Library
Auto-generated transcripts, chapters, keywords, and metadata so your team can find any moment, any topic, instantly. No more “I know we shot that…” searches.”
4. Research + Brief Builder
AI-assisted topic maps, competitor scans, and content outlines (human-approved) to start projects smarter.
5. Distribution + Calendar
A 3-6 month schedule with ready-to-post files, captions, and handoff notes for your channels. You get a deployment plan, not just a pile of files.
WHY I’M QUALIFIED TO BUILD THIS
I’m Not a Tech Bro Chasing Trends. I’m a Producer Solving a Real Problem.
20 years managing video production for major brands. PMP-certified. 400+ projects. I understand the creative side (directing, storytelling, brand voice) and the technical side (codecs, formats, metadata, workflows).
AI tools are powerful, but they’re useless without:
- Strategic thinking (what are we trying to achieve?)
- Production expertise (what makes good content?)
- Quality control (is this on-brand and accurate?)
- Process management (how do we scale this?)
I’m building this because I’ve seen too many $15K productions deliver $15K of output. I want to multiply what you already paid for, without reshooting.
WHO THIS IS FOR
AI Content Engineering Will Be Best For:
Healthcare organizations who shot footage for a hero video and need it multiplied into patient education content, social proof clips, and provider recruitment materials without a second shoot.
Marketing teams, experts, podcasters, and solo practitioners looking for additional versions or sitting on gigabytes of unused B-roll, interview footage, and event coverage.
WHO THIS IS FOR
AI Content Engineering Will Be Best For:
Healthcare organizations who shot footage for a hero video and need it multiplied into patient education content, social proof clips, and provider recruitment materials without a second shoot.
Marketing teams, experts, podcasters, and solo practitioners looking for additional versions or sitting on gigabytes of unused B-roll, interview footage, and event coverage.
AI DOESN’T REPLACE ME.
IT REPLACES 100 HOURS OF MANUAL LABOR
The Human-in-the-Loop Process
You’re paying for my 20 years of strategy and direction, not for me to manually drag-and-drop clips in an editing timeline. Here’s what AI handles and what I control:
What AI Does (The 100+ Hours of Manual Labor)
- Watching 4 hours of raw footage to find “the good parts”
- Transcribing every interview word-for-word
- Creating different format versions (9:16, 1:1, 16:9)
- Writing different social media captions
- Organizing and tagging files with metadata
What I Do (The Critical Creative Strategy)
- Defining goals and metrics (90-minute strategy call)
- Directing your experts on-set to get authentic performances
- Auditing and selecting the best AI-generated options
- Final human-led video edit and color grade
- Fact-checking and editing all AI-generated copy to match your brand voice
The Result:
You get the quality of a 100-hour manual process in 3-5 weeks, all overseen by a PMP-certified producer with 20 years of experience.
AI + HUMAN Workflow
Two Problems. One AI Solution.
Problem 1: Wasted Content
- You spent $15K-$25K on a video shoot and got one hero video that sits on your homepage
- Thousands of dollars of unused footage sits in your “asset graveyard”
- Your team keeps asking for “just one more social cut” but the editing budget is gone
Problem 2: Expensive New Content
- You need fresh content but can’t justify another $15K production
- You want to test messaging with proof-of-concept work before committing to full shoots
- You need scalable delivery (like AI avatars) for ongoing education, PSAs, or social media
AI solves both:
multiply existing footage into 30+ assets,
or create new content at half the cost.
Frequently asked questions
Q: Do you just use ChatGPT?
A: No. ChatGPT is a text tool. I’m building workflows with professional-grade AI tools specifically designed for video analysis, audio transcription, automated editing, and metadata generation: Descript, Opus Clip, Leonardo AI, DaVinci Resolve, Claude, Gemini, and others.
Q: What about brand voice and privacy?
A: This is my job as the “human-in-the-loop.” AI suggests, I approve. I apply your brand’s style guide and privacy guardrails before any content is generated. All source material is kept private and never used to train public models.
Q: Can’t my internal marketer just do this?
A: They can try, but they’ll spend 100+ hours learning, testing, and managing 10 different tools. I provide the system. You’re not buying “AI,” you’re buying a PMP-certified process built by someone with 20 years of production experience.
Q: Why should I trust you to build this instead of hiring a “tech expert”?
A: Because tech experts may not understand production. They’ll give you tools without strategy. I’ve spent 20 years directing non-actors, managing complex shoots, and delivering on deadline. I understand what makes content work. AI is just the efficiency layer on top of that expertise.
Q: Can you help with scripting and creative direction?
A: Absolutely. Some clients come with scripts ready to shoot. Others need help developing concepts, writing scripts, or planning interviews.
Q: I want to create a brand new campaign or educational video. How does AI help?
A: It starts with a conversation. I need to understand your message, your audience, and your goals. From there, AI allows me to create proof-of-concept videos, AI avatars delivering your message, or full social media campaigns at a fraction of traditional production costs. You get to test messaging, visualize concepts, and deploy content faster without committing to a $5-15K shoot until you know it works.
20 Years.
400+ Projects.
Now Building the Future of Content Multiplication.
AI is the most powerful efficiency tool ever created, but it’s useless without an expert to run the system. I’m building this because your existing footage library is worth more than you think.
No pitch. No pressure. Just an honest conversation about whether AI content engineering makes sense for your project and whether you’re a fit for the early adopter program.
Schedule Discovery Call