A New York shoot.Built from Chicago.

Wearpulse booked me to produce photography and video for GymRatzz Activewear, a Florida-based men’s performance-wear brand. The agency was in Maryland, the shoot was in New York, and I coordinated from Chicago. The brief called for two male models, the brand’s wardrobe, and one outdoor production day.

There was a week to assemble the team and one available shoot date, without a rain date. My responsibilities covered producing, photography, and cinematography. The early work was therefore practical as well as creative: find the right people, establish who could approve decisions, and make the day workable before anyone arrived on location.

I presented ten models from my network, from which the client selected two. I coordinated the production assistant and model releases, while the brand supplied the clothing. Wearpulse’s Kevin Lee represented the client on set and could approve looks and shots as we worked.

That division of responsibilities made the feedback immediate. We could move between wardrobe looks, stills, and motion with a shared understanding of what had been approved. An indoor-gym fallback was planned for weather, while the outdoor approach gave the activewear a setting beyond a studio backdrop.

The two models wore multiple outfits, so the day needed to balance variety with useful coverage of each look. Photography and video shared the same production rather than being treated as separate shoots. The material included the clothing in motion, logos, pockets, and details that could support different brand placements.

I shot the video in S-Log3 and graded the clips to Rec.709 in DaVinci Resolve, providing a consistent starting point for the brand’s own edit. The selected client stills were supplied for its post-production. The photographs displayed in this portfolio were selected and edited by me; they represent my presentation of the shoot.